Every October, Domestic Violence Awareness Month (DVAM) brings communities together to honor survivors, raise awareness, and inspire action. This year, CAPSA invites local businesses and organizations to take part in a powerful new movement: the Purple Promise.
The Purple Promise is more than a pledge; it’s a commitment to help end domestic violence and build a safer, stronger community for everyone. By joining, your business becomes a visible ally in the fight to create a future free from abuse.
What the Purple Promise Means
When your business makes the Purple Promise, you’re standing side by side with survivors, advocates, and community members who believe that safety, respect, and compassion should be universal.
By taking the Purple Promise, you pledge to:
1. Stand for Safety
You affirm your support for survivors and your dedication to promoting healthy, respectful relationships. Domestic violence affects people of all ages, genders, and backgrounds. By taking a public stand, your business sends a powerful message that everyone deserves to live free from fear and harm.
2. Strengthen Community
Your commitment helps fund CAPSA’s life-saving programs: from emergency shelter for families escaping abuse, to counseling, advocacy, and prevention education that breaks the cycle of violence. Every contribution helps provide safety and hope to someone in need right here in Northern Utah and Southeast Idaho.
3. Show Your Colors
Purple is the color of Domestic Violence Awareness Month. It’s a symbol of courage, survival, and peace. By displaying purple ribbons or signage in your business, you help raise awareness and encourage others to join the cause. When your customers see purple, they’ll know your business stands for safety and compassion.
A Powerful Way to Give Back
Businesses that take the Purple Promise are invited to contribute $1,000 (or more) as a Purple Promise Partner. This partnership directly funds CAPSA’s critical services and programs, ensuring that survivors in our community have the support they need to heal and rebuild.
Your generous contribution provides:
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Emergency Shelter – Safe, confidential shelter for individuals and families escaping danger.
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Counseling and Advocacy Services – Professional support that helps survivors navigate their healing journey.
- Clinical Therapy and Support Groups – CAPSA clinical therapists are trauma-informed experts in treating anxiety, depression, and other disorders associated with abuse. CAPSA offers free and confidential clinical therapy and support groups for adults, teens, and children.
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Prevention Education – School and community programs that teach healthy relationship skills and prevent future violence.
Every dollar makes a tangible difference in someone’s life. When your business joins the Purple Promise, you’re not just donating. You’re helping save lives.
Recognition for Purple Promise Partners
To thank our Purple Promise Partners for their compassion and leadership, CAPSA offers several forms of recognition throughout the month of October:
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Website & Social Media Recognition – Your business will be featured on CAPSA’s website and social media channels during Domestic Violence Awareness Month, highlighting your commitment to ending abuse.
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Purple Promise Window Decal & Digital Badge – Display your support proudly with a custom Purple Promise decal for your storefront and a digital badge to share online. These materials show your customers that you care about creating a safer community.
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Optional Training – CAPSA staff can visit your business to provide an optional on-site presentation, offering education on recognizing signs of abuse, supporting survivors, and building a culture of safety. To schedule a training, please reach out to kara@capsa.org, and we’d be happy to coordinate those details.
By joining the Purple Promise, your business becomes part of a visible movement that encourages others to take action. Together, we can turn awareness into lasting change.
Why Your Support Matters
Domestic violence is more common than many realize, and it affects every community. Survivors often face overwhelming barriers when trying to escape abuse, from financial hardship to social stigma. CAPSA provides free, confidential support to help survivors find safety, healing, and hope.
When local businesses stand behind this mission, it sends a strong message that our community does not tolerate abuse and that survivors are supported, believed, and valued. Your participation in the Purple Promise helps sustain the programs that make this vision possible.
Make Your Purple Promise Today
This Domestic Violence Awareness Month, join CAPSA in making a difference. Become a Purple Promise Partner and take a stand against domestic violence. Your pledge represents compassion, leadership, and community strength.
Let’s work together to shine a light of hope and create a community free from violence.